Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). What most people don’t realize is that, according to new research , 90% of search engine users rarely look at the paid results. This is NOT the same as Search Engine Optimization (SEO).

YP Launches New Organic SEO Service


According to YP, the new product will help local businesses earn top rankings in their organic search results. YP said the new product provides local businesses with a mobile responsive, content-rich website, supported by a full range of SEO services designed to improve rankings on Google and other search engines. yellowpages organic

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Insights and Opinions: The 3 Ways to Get Traffic to Your Website


Organic Search  learn how to show up in Google's free, organic search results. Our Insights and Opinions article today comes from Ryan Born , who is CEO of both AudioMicro and Audioo , both Los Angeles area startups.

Local Corporation Claims Record Traffic


Irvine-based local online advertising firm Local Corporation claims this morning that it has hit a record in total, mobile, and organic search traffic on it sites. The company said that much of the growth came from mobile and organic traffic. The company said it reached 101 million total monthly unique visitors during the third quarter, up from 92 million monthly unique visitors in the same period a year ago.

Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. You'll learn: The most valuable thing you can do (and the cheapest) to get more visibility of your product / service; The 3 most important things you need to rank organically in the post Panda and post Penguin world; How to capture high quality leads with paid search and organic search marketing, and much more.

ReachLocal Launches New SEO Offering


Woodland Hills-based ReachLocal , which provides local online marketing for small and medium sized businesses, announced this morning that it has launched a brand new, search engine optimization product, ReachSEO. ReachLocal said the new software helps SMBs to drive organic search traffic to their websites. The new product works directly with its new marketing automation software, ReachEdge, and is the first search engine optimization product to come from ReachLocal.

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Covario Acquired By Dentsu Aegis Network


San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast.

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Interview: Clark Benson of Founder & CEO of - Dicusses Playing Nice With Google


5) Google does a great job with indexed search. FTB is taking a somewhat different approach to curated search. Do you see crowd-ranked lists as ultimately competitive or complimentary to traditional and curated search? “I’ve If someone is searching ‘best coupon website deals’, they really do not necessarily (want) one answer to their question, (rather) they want to get a ranked list (based on) hundreds of peoples’ opinions.

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Covario Hires Bizdev VP


San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario develops software used to optimize search advertising, display advertising, and organic search. Covario said that it has hired on Jeff Johnson to the position, reporting to CEO Russ Mann.

Concerns Keeping You From Social Media

Tech Coast Venture Network

In some cases, even if you cancel your account (Twitter, Facebook…) your feed will still pop in the Organic Search showing some of the information you posted. While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. Advertising has driven the majority of Internet innovation.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.