Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank).

Local Corporation Claims Record Traffic

socalTECH

Irvine-based local online advertising firm Local Corporation claims this morning that it has hit a record in total, mobile, and organic search traffic on it sites. The company said that much of the growth came from mobile and organic traffic.

YP Launches New Organic SEO Service

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According to YP, the new product will help local businesses earn top rankings in their organic search results. YP said the new product provides local businesses with a mobile responsive, content-rich website, supported by a full range of SEO services designed to improve rankings on Google and other search engines. yellowpages organic

Insights and Opinions: The 3 Ways to Get Traffic to Your Website

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Organic Search  learn how to show up in Google's free, organic search results. Our Insights and Opinions article today comes from Ryan Born , who is CEO of both AudioMicro and Audioo , both Los Angeles area startups.

Making SEO and Paid Search Marketing Work for Startups

SoCal Tech Calendar

Tuesday, January 29, 2013 -- Making SEO and Paid Search Marketing Work for Startups. Speaker: Corey Quinn, VP Business Development, The Search Agency, Inc. You'll learn: The most valuable thing you can do (and the cheapest) to get more visibility of your product / service; The 3 most important things you need to rank organically in the post Panda and post Penguin world; How to capture high quality leads with paid search and organic search marketing, and much more.

Interview: Clark Benson of Founder & CEO of Ranker.com - Dicusses Playing Nice With Google

InfoChachkie

5) Google does a great job with indexed search. FTB is taking a somewhat different approach to curated search. Do you see crowd-ranked lists as ultimately competitive or complimentary to traditional and curated search? “I’ve The single largest source of growth is organic search.

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Covario Acquired By Dentsu Aegis Network

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San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients. UK-based Dentsu Aegis Network said that the acquisition will help build out its organization on the West Coast.

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Google Hell

SoCal CTO

I've worked with several businesses that were essentially based on driving traffic via search engine optimization (SEO). Bottom line - if you are basing your business on high rankings via organic search, there's pretty incredible risk. There are a wide variety of techniques that can be used, but getting high rankings is not easy and highly volatile. I just saw a Forbes article talking about Google Hell - getting placed in the secondary index.

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Covario Hires Bizdev VP

socalTECH

San Diego-based Covario , a developer of marketing analytics and search engine optimization software, said Thursday that the firm has hired on a new VP of Business Development. Covario develops software used to optimize search advertising, display advertising, and organic search. Covario said that it has hired on Jeff Johnson to the position, reporting to CEO Russ Mann.

Concerns Keeping You From Social Media

Tech Coast Venture Network

In some cases, even if you cancel your account (Twitter, Facebook…) your feed will still pop in the Organic Search showing some of the information you posted. While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out.

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine.

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. Advertising has driven the majority of Internet innovation.

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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

The only other ways to get discovered was to have good organic search results or to get covered by a major blog site. On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.