News PPC Search Engine Optimization Startup 
Startup Professionals Musings
NOVEMBER 27, 2011
See how many of the following “new” Internet concepts you recognize, and can explain in terms of value to your business. If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. Search engine marketing (SEM). Pay per click (PPC).
Startup Professionals Musings
OCTOBER 30, 2010
This popular form of Internet marketing seeks to increase website ranking in search engine results. Techniques include search engine optimization (SEO) and paid result placement. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements.
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