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A Serial Entrepreneur’s Take On Guy Kawasaki’s Enchantment

InfoChachkie

APRIL 25, 2011

If you are a leader at a startup and you are reading a business book, you are not closing customers, raising capital, improving your product, or spending time with your loved ones. However, Guy Kawasaki’s latest book, Enchantment: The Art of Changing Hearts, Minds and Actions ( Enchantment ) is an exception. Fan, Not A Fan Boy.

Technical Review 279
Technical Review Blogging Class Entrepreneur 279
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Advice For Emerging Entrepreneurs (And Anyone Else With A Boss)

InfoChachkie

JULY 7, 2011

My entrepreneurial students at the University of California, Santa Barbara, often ask my advice regarding their career choices. In a company’s early days, it is often the developers and product marketing team who must create the product. Later it is the salespeople who must generate revenue from the product.

Entrepreneur 256
Entrepreneur Startup Santa Barbara Tips 256
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