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John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.
A large number of readers on my site get it from Feedburner or newsletter feed. TC posts = more Twitter followers = more conversion when I do write on my own blog = more Feedburner / newsletter subs = more traffic. First, you’ll need a platform. That way people who want to get your blog by RSS and/or email can do so.
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