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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. I believe that many social networks confused this idea.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

People rightly recognize that comments on blogs are just a form of a stream and thus the growth of open commenting platforms like Disqus and IntenseDebate. And it is the most notable media darling not making any money so everyone is asking the question – how will they make money? The initial data we are seeing at Ad.ly

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