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Ace Metrix Targets TV Advertising

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The firm, which is funded by Hummer Winblad Venture Partners and Palomar Ventures, said that the software-as-a-service product is aimed at advertisers and agencies looking to understand and compare the performance of competitive ads across their own market and other industries, and to gain feedback on their ads. READ MORE>>.

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Interview with Steve Goldman, Ace Metrix

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Los Angeles-based Ace Metrix (www.acemetrix.com) launched its software-as-a-service, TV advertising rating service last month, and we spoke with the firm's CEO and co-founder, Steve Goldman, recently to learn more about the firm. Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. Tell us a bit about your company?