Palomar Product SaaS Startup 
socalTECH
JUNE 16, 2009
The firm, which is funded by Hummer Winblad Venture Partners and Palomar Ventures, said that the software-as-a-service product is aimed at advertisers and agencies looking to understand and compare the performance of competitive ads across their own market and other industries, and to gain feedback on their ads. READ MORE>>.
socalTECH
JULY 8, 2009
Ace Metrix is venture backed by Hummer Winblad, and Palomar Ventures. We can up with the initial idea of a standardized, effectiveness and scoring system--just like a FICO score for credit, or the SAT for college admittance, or the Robert Parker score for wine. Steve Goldman: Ad agencies are loving our product for a couple of reasons.
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