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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

SEPTEMBER 20, 2017

Paramount Digital’s Tom Lesinski explains, “The way large films are marketed no longer makes sense.” Indie movies are promoted by building them up around a virtual distributed version of a screening event through social media. It’s at the point where almost anyone with a little technical know-how can produce a movie.

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Hollywood Demand Marketing Netflix 93
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

MARCH 1, 2013

From a marketing marketing perspective, that allows filmmakers to quickly and easily promote their films through social media and build a fan base, and incentivize fans to support their films by offering access to exclusive content, livestream video chats, and production updates, as an example. That's really the core focus for us.

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