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Why Hollywood is Joining the Video On-Demand Market

Tech.Co

Hollywood studios are jumping on the trend of the VOD market. Hollywood is Lacking in VOD Marketing Skills. Paramount Digital’s Tom Lesinski explains, “The way large films are marketed no longer makes sense.” They take advantage of a fundamental marketing truth that has never died: word of mouth.

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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. That results in a drastically lower marketing and PA budget for the film. That's a massive amount of money to spend on marketing. What's your background?

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