Both Sides of the Table
JANUARY 3, 2016
In the VC insider baseball world a discussion has gone on about “VC platforms” over the past 5 or so years. While firms define platforms differently, let’s just say they are the services that a VC offers outside of investment capital and partner time on boards or providing intros. Internal Operations.
Both Sides of the Table
FEBRUARY 20, 2012
She hasn’t raised any venture capital. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. One of the many things you become expert at when you launch your own company and have no money is SEO. That may soon change.
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Both Sides of the Table
JUNE 12, 2013
It’s why I talk about building VC relationships early – Lines, Not Dots. Fill your VC good will, build relationships, be helpful to them not just asking for things. When you want press, it will come. Early in his days when he was raising capital for DocStoc he came to see me a lot. And don’t ask for 10.
Both Sides of the Table
MARCH 14, 2013
Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches? Here’s what’s going through his/her head: Is this story “newsworthy” or am I being asked to publish a press release? I am a VC. Mostly it’s because your marketing campaigns suck.
Both Sides of the Table
JUNE 27, 2011
Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Also be careful about VCs. But once a VC has heard your idea he can’t “un-think&# it. You’re reading their press releases or blog posts. Be careful about this advice.
InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. We have never done a press release.
Both Sides of the Table
SEPTEMBER 14, 2010
Remember that you’ll be investing against people who have worked on the Google algorithm and REALLY know what drives SEO. Tags: Startup Advice Tech Market Analysis VC Industry. MySpace may not have been as successful as Facebook in the end but the executives there learned how to deal with user growth at scale.
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