Why Misunderstanding Startup Metrics Can Cost You Your Business
Both Sides of the Table
APRIL 26, 2016
If you acquire 10 customers a month at $100 per customer and this scales to 100 customers at the same price you may make assumptions about 1,000 customers that don’t hold. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.
150 
Let's personalize your content