Both Sides of the Table

APRIL 26, 2016

If you acquire 10 customers a month at $100 per customer and this scales to 100 customers at the same price you may make assumptions about 1,000 customers that don’t hold. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. I’m guessing much of this was 101 to many readers.

Metrics 150

Metrics Startup SaaS Course 150

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Sam did all this analysis before even deciding to build V1 of his software and before we put serious money behind him launching.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

However, Search Engine Management (SEM) is not a “set and forget” exercise. You must apply dedicated resources to your SEM efforts, either in-house or via a trusted third-party partner, in order to maximize customers acquired from this channel. Ideally, such ads should clearly articulate the value proposition including the price.

Customer 164

Customer Custom Advertising SEM 164