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How Will Apple Innovate Beyond the iPhone 7? With Next-Gen Siri

Xconomy

Already on that plateau are products like the commercial jet airliner, which hasn’t changed much since Boeing introduced the 747 in 1970. Planes have evolved on the inside through the addition of features like all-glass cockpits and fly-by-wire software. Maybe, before phones can get smarter, software engineers have to get smarter.