socalTECH

FEBRUARY 24, 2010

Los Angeles-based Leads360 reported today that it has linked its sales lead management software with offerings from web-based mortgage software firm Optimal Blue. Leads360 is backed by Rustic Canyon Partners, and is headed by Dan Morefield, who was CIO of Overture Services before its acquisition by Yahoo.

Rustic Canyon 154

Rustic Canyon Software CIO SaaS 154

socalTECH

APRIL 8, 2010

Los Angeles-based Leads360 , a developer of hosted software for managing sales leads, reported yesterday that the firm has signed on Infinity Auto Insurance, a unit of Infinity Property and Casualty Group. Leads360 is venture backed by Rustic Canyon Partners, and headed by former Overture Services CIO Dan Morefield.

Rustic Canyon 177

Rustic Canyon CIO SaaS Sales 177

socalTECH

SEPTEMBER 21, 2010

Los Angeles-based Leads360 , the developer of online sales lead management software-as-a-service, said Tuesday that it has launched a new, real-time prioritization product. The firm said the product is aimed at helping provide for more efficient and contact by sales professionals. READ MORE>>.

Rustic Canyon 150

Rustic Canyon Product SaaS Sales 150

socalTECH

SEPTEMBER 30, 2008

Los Angeles-based Leads360, a developer of lead management software, has tapped Dan Morefield as the firm's new President and CEO, the firm announced this morning. Morefield is the former COO of Experian Consumer Direct, as well as CIO at Overture Services. Morefield has also served at PayMyBills and at Home Savings of America.

Rustic Canyon 100

Rustic Canyon CIO Web Los Angeles 100

Both Sides of the Table

APRIL 28, 2010

This week’s guest was David Travers from Rustic Canyon Partners. Rustic Canyon is an LA-based, but geography-agnostic VC that is currently investing from a $200 million fund. Blippy is a service that allows you to automatically share your credit card transactions as you make them. 15mm in Series A.

Venture Capital 270

Venture Capital Capital Rustic Canyon Mobile 270