Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value
InfoChachkie
JANUARY 20, 2015
If Smucker’s can annually generate hundreds of millions in sales for a variety of food products, there is little risk that a mediocre company or product name will preclude you from achieving similar success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.
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