Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t
Both Sides of the Table
JANUARY 12, 2014
While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example.
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