Startup Professionals Musings

AUGUST 17, 2018

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

APRIL 25, 2014

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Startup 99

Startup Social Media SEM Advertising 99

Startup Professionals Musings

APRIL 16, 2011

These are subjective elements, but there are specifics that even a computer program can evaluate to set your ranking, and thus determine whether your site is alive and a good match to a specific search request. The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions.

Google 93

Google SEO Search Engine Optimization SEM 93

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing. Let me give you an example.

Startup 323

Startup Press Development Team Review SEM 323

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

NOVEMBER 27, 2011

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, with popular sites like YouTube , so you see more video ads – in banners, news lead-ins, and site placements. Facebook alone has 800 million active members. Viral marketing.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

FEBRUARY 25, 2017

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

Marketing 67

Marketing SEM Startup Blogging 67

InfoChachkie

OCTOBER 13, 2009

A number of online sites support the potential viability of a youth oriented business, including: Auction & Classified Sites – eBay, Craig’s List and similar sites allow users to easily sell items online, without creating a dedicated website or incurring marketing expenses.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

FEBRUARY 7, 2013

Ethan had pointed out to me that merchants were being barraged by “deal site” wanting to drive customers in the door but they didn’t have great tools to manage their customers. I think it’s a beautifully designed site and product. I told him that this had been a big theme for me for some time. .”

CTO Coach 359

CTO Coach Google CTO Hire Yammer 359

Startup Professionals Musings

AUGUST 11, 2013

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 30, 2010

Search engine marketing (SEM). No SEM plan means you are missing a huge marketing opportunity. Watching video has now surpassed text searching, so you see more video ads – in banners, news lead-ins, and site placements. Facebook alone has 500 million members. Do you have a business presence there? Streaming video.

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

AUGUST 16, 2013

They''re mostly C level executives, and households with incomes of over $200,000 a year, which makes advertisers on our site such as Neiman Marcus, LVMH, Mercedes, Ritz Carlton, and Mandarin Oriental a big component of our business. We grew our SEM and improved our ROI. If you look at Luxury Link, our demographic is very attractive.

Pricing 256

Pricing Sites Marketing SEM 256

Startup Professionals Musings

JULY 13, 2012

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

Marketing 95

Marketing Startup SEM Blogging 95

Startup Professionals Musings

MARCH 21, 2011

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

Marketing 90

Marketing Startup SEM Blogging 90

socalTECH

MAY 5, 2009

We had the chance to talk with co-founder John Tomich about the funding and the firm, which operates e-commerce sites for fashion brands and others. The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. in a Series A venture round.

Venture Capital 113

Venture Capital SEM Commerce Email 113

socalTECH

SEPTEMBER 14, 2009

Online travel sites are great for getting you to the location, but they don't give you any good ideas for when you get there. You might find our site searching for the keyword "jet skiing", but when you come to the site, you'll see in the same vicinity gondola cruises, electric duffy boat tours, kayaking, or surfing.

Activity 164

Activity Startup Sites Web 164

Both Sides of the Table

APRIL 4, 2011

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If you can break this down by channel that you’ve acquired them from this is obviously better.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

DECEMBER 2, 2009

Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. As long as you have a well architected site that allows Google to properly spider your content, spend the rest of your time and money focusing on maximizing the remaining marketing tools listed below.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

FEBRUARY 27, 2010

Yet my random poll of a dozen company sites found 25% were missing even the most basic tag info. Missing and meaningless tags will cause your site to be ignored by users, even if found. When creating a sub-folder in your web site, use a meaningful keyword or phrase in naming the folder, rather than random text.

SEO 48

SEO HTML Search Engine Optimization Web 48

Startup Professionals Musings

MARCH 26, 2010

This means spending more money on search marketing (SEM) to make it look like the buzz is working. It also means making the content appear omnipresent on the web and in the marketplace, including dedicated video sites and blogs. People are more demanding and have more choices than ever before.

Marketing 56

Marketing SEM Blogging Design 56

Tech Zulu Event

APRIL 24, 2013

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Different behaviors on the site or within the product should trigger different ‘nudges’ that might show up as an email in their inbox, something on social media in their feed, or through retargeted ads.

Hulu 111

Hulu Startup Social Media Organization 111

Startup Professionals Musings

MARCH 23, 2013

For sites displaying the ads, this is called pay per click (PPC). In this more popular model these days, advertisers do not pay for each appearance of the ad, but only when a user clicks on an ad and is redirected to the advertiser website. Cost per action (CPA).

Paid Search 90

Paid Search PPC Organization SEO 90

Both Sides of the Table

MARCH 25, 2016

We first rolled out furniture in a newer market – Washington DC, and we increased ARPU (average revenue per month, per customer) by > 300%, we lowered our CAC (this is because the number of people who came to our site and converted went up) and thus we decreased our payback period. That is how great businesses are built.

Startup 150

Startup Marketing Study SEO 150

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. .

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285