Identifying Pain in the First Step in a Sales Process – Here’s How
Both Sides of the Table
JUNE 17, 2013
In my first enterprise software company we developed a methodology for sales that we called PUCCKA. Too many sales reps walk into customer meetings with their pre-canned sales decks and proudly squawk through 30 of their favorite slides without engaging the customer in a discussion. This article initially appeared on Inc. Click here.
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