Remove the-power-of-mouth-to-mouth-marketing
article thumbnail

If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

It is simply the most important way to proactively control your career development and how the market perceives you. Frankly, many of their views are shaped by unconscious biases, word-of-mouth feedback, stereotypes and how they perceive your communication style in the world of open, social communication fora. That was the market.

article thumbnail

Why Entrepreneurs & VCs Should Focus on Basecamp, Not the Summit

Both Sides of the Table

.&# It was my investment philosophy that observing teams’ performance over time was far more insightful than reacting to how good of a product demo they do, how good they present Powerpoint slides or how great tech blogs say they are. Market Opportunity. But what about markets? Lines vs. Dots is all about people.