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Do Not Obsess On Names – Obsess On Delivering Awesome Customer Value

InfoChachkie

In all cases, these names were derived by the Founders, without the involvement of consultants, MBAs, focus groups, statistically valid surveys or other hindrances to a startup’s ability to make quick, sound decisions. Even so, their imperfect names did not hamper the companies’ ultimate success. Expertcity was a great name for that business.

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