May, 2025

Remove email-sales
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Here’s a simple corporate directive:     

Berkonomics

M stands for marketing or merchandising [Email readers, continue here…] Without the M, effective marketing and or merchandising, sales people and distribution channels quickly dry of leads and must fight for attention beside better branded competitors.

Resource 156
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STOP and celebrate each victory!

Berkonomics

Each new plateau in revenue growth, each time a months orders hit a record, each large order from the sales department, all of these and more give rise to opportunities to celebrate publicly. Email readers, continue here…] Everyone got the message: growth is great, and everyone is treated equally in celebrating.

Customer 156
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You are your company’s moral compass!

Berkonomics

How your decisions affect your company [Email readers, continue here…] You will find many times during your management years when such decisions are placed before you, requiring quick unwavering response to an ethical challenge to you or your company. Take home company supplies for personal use?

Press 156