Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Pushing yourself on customers by touting features and price doesn’t work anymore. Use analytics to see why customers are buying, as well as what.

Customer 133

Customer Custom Social Media Startup 133

Startup Professionals Musings

DECEMBER 9, 2019

With the advent and popularity of crowdfunding platforms, including Kickstarter and IndieGoGo , as a winning alternative for funding your new venture, I find that many aspiring entrepreneurs are confused about the need to ever seek a professional angel investor. Marty Zwilling First published on Inc.com on 11/21/2019.

Funding 119

Funding Startup Platform Examples 119

Startup Professionals Musings

FEBRUARY 4, 2019

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. Investor and customer attention spans are short, and both will write you off quickly.

.Net 73

.Net Examples Customer Custom 73

Startup Professionals Musings

FEBRUARY 25, 2019

Al Gore, by just talking about it, still seems to be leading the way in monetization, having amassed an estimated net worth reported recently as around $300 million. The ideas are endless, but we need more smart entrepreneurs to implement them. Marty Zwilling First published on CayenneConsulting on 02/07/2019.

Artificial Inteligence 79

Artificial Inteligence Resource Examples Startup 79

Startup Professionals Musings

NOVEMBER 18, 2019

As a business and entrepreneur advisor, I have no trouble getting owners and managers to agree that change is happening faster and faster in the consumer and technology world, requiring them to keep their business more agile , just to keep up. Marty Zwilling First published on Inc.com on 11/04/2019. It’s the only way to avoid losing.

Competition 102

Competition Examples Startup Resource 102

Startup Professionals Musings

MAY 24, 2019

Yet, in my daily role as an advisor to entrepreneurs and small business owners, struggling to boost revenues, profits, and earnings, I still see too many managers falling back on command-and-control, a focus on weaknesses, and not enough time for people. Marty Zwilling First published on Inc.com on 05/10/2019. Change is hard.

Coach 95

Coach Technical Review Satisfaction Examples 95

Startup Professionals Musings

DECEMBER 30, 2019

In my work with new and aspiring entrepreneurs, I find that most struggle with putting together a written business plan, often pointing out that someone they know started a business without anything written down. Be sure to net out the opportunity and the solution in the first thirty seconds. Make it light, but factual.

Ideas 126

Ideas Slides Sample Examples 126