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10 Realities Today Cause Startups To Bypass An IPO

Startup Professionals Musings

In the old days, every entrepreneur dreamed of easily taking their startup public, and making it big. Today the rate of startups going public (IPO – Initial Public Offering) is up from the dead zone, but is still half the rate back before 2000. Startups going public are laid open to competitors and critics.

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5 Factors That Set Your Best Startup Funding Strategy

Startup Professionals Musings

With the advent and popularity of crowdfunding platforms, including Kickstarter and IndieGoGo , as a winning alternative for funding your new venture, I find that many aspiring entrepreneurs are confused about the need to ever seek a professional angel investor. Marty Zwilling First published on Inc.com on 11/21/2019.

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8 New Ways To Focus On Customers For Trust And Profit

Startup Professionals Musings

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Start with employees and executives who are willing to really listen to customers, and make them do it regularly. Marty Zwilling First published on Inc.com on 12/16/2019.

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5 Ways To Increase Your Agility In The Face Of Change

Startup Professionals Musings

As a business and entrepreneur advisor, I have no trouble getting owners and managers to agree that change is happening faster and faster in the consumer and technology world, requiring them to keep their business more agile , just to keep up. They started with a focus on books, but expanded online access to cover almost everything.

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If Your Passion Is Saving The Environment, Start Here

Startup Professionals Musings

Al Gore, by just talking about it, still seems to be leading the way in monetization, having amassed an estimated net worth reported recently as around $300 million. The ideas are endless, but we need more smart entrepreneurs to implement them. But it all starts with you. Reduce waste from new production automation.

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5 Ways To Engage The Right People In Your New Venture

Startup Professionals Musings

In my work with new and aspiring entrepreneurs, I find that most struggle with putting together a written business plan, often pointing out that someone they know started a business without anything written down. Starting a new business starts with selling everyone, including yourself, on the viability and specifics of your idea.

Ideas 126
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5 Unique Elements Make A Winning Selling Proposition

Startup Professionals Musings

If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. The net value of this solution from the customer’s perspective.

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