Startup Professionals Musings

JANUARY 5, 2020

As an advisor to entrepreneurs, I find that I often have to remind them that the world of customers has changed since they started their last business. Supplement this feedback with more formal modern satisfaction surveys, like the Net Promoter Score. Marty Zwilling First published on Inc.com on 12/16/2019.

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Startup Professionals Musings

FEBRUARY 4, 2019

Investor and customer attention spans are short, and both will write you off quickly. The net value of this solution from the customer’s perspective. In my experience, existing customer habits and loyalty will minimize customer movement to a new offering which offers a net savings of 20 percent or less.

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Startup Professionals Musings

DECEMBER 30, 2019

In my work with new and aspiring entrepreneurs, I find that most struggle with putting together a written business plan, often pointing out that someone they know started a business without anything written down. Be sure to net out the opportunity and the solution in the first thirty seconds. Make it light, but factual.

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