.Net Book Demand Mentor 
Startup Professionals Musings
FEBRUARY 14, 2022
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy.
Startup Professionals Musings
MAY 15, 2019
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy.
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Startup Professionals Musings
JANUARY 18, 2014
You can review all the specifics of this approach in a book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur''s Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Great businesses begin with a customer problem that has a big and monetizable pain point.
Startup Professionals Musings
MAY 12, 2017
You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy.
Startup Professionals Musings
DECEMBER 20, 2012
You can review all the specifics of this approach in a recent book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy.
Startup Professionals Musings
SEPTEMBER 19, 2011
You can review all the specifics of this approach in a new book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Nail the go-to-market strategy.
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. He built & IPOd Demand Media. But our best Internet software engineers have historically been exported on a net basis to the Bay Area.
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