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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Net Promoter Score. Net Promoter Score. Paid Product Metrics. Lifetime Value.

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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. d) What percent of your carts/free trials convert into paid customers? Net Promoter Score. Net Promoter Score. Paid Product Metrics. Lifetime Value.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

If this figure is accurate – it’s certainly a very large business even when you look at net revenues. Its net income for the 2009 period is $11.66 Net income was around $1.4 million, compared to a $7 million net loss in 2008. But LivingSocial is reportedly doing around $180,000 per day in gross revenue.

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Startup Pricing: Are You Selling A Giffen Product?

InfoChachkie

This is analogous to asking Netflix for a discount because you never use its recommendation engine. At Citrix, GoToAssist customers would occasionally ask if they could just pay for our screen-sharing functionality because they didn''t intend to use the product''s other features, such as reporting and session recording. Price = Value.

Pricing 100
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How I Use Visualization to Drive Creativity

Both Sides of the Table

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on. So I thought I would.

Writing 356
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What’s Really Behind the Net Neutrality Ruling

Tech Zulu Event

Regardless which side of the isle you stand politically, you can be rest assured that the passage of net neutrality is a positive for you, and your ability to access the Internet like you have since the 1990’s. Companies like Etsy, eBay, Craigslist, and Netflix have succeeded because everyone has fair access to the Internet.

.Net 40
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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. Tech companies are becoming distributors of studio content; YouTube, iTunes and Netflix have all licensed content from major entertainment players.