2005 Competition Sales Santa Barbara 
InfoChachkie
MARCH 16, 2010
My House Is Not For Sale. Our response was that there was no “price” as our company was not for sale. Open up a “sales process” and solicit bids from multiple companies. Doing nothing was the most realistic and potent competition faced by Citrix. If you haven’t already subscribed yet, subscribe now for. Do Nothing.
Both Sides of the Table
JULY 6, 2015
Many people are too cautious in sales processes and as a result when they present their solutions they end up sounding milquetoast and undifferentiated from anybody else in the market. I recently wrote about the three rules of sales. Assume competition and assume within the buying organization you have enemies. Why Buy Me?
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