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He is credited with pioneering the Lean Startup Movement in 2005 via the publication of his bestselling, Four Steps To The Epiphany. The Lean Startup approach dictates that successful customerdevelopment is an iterative process. Eric (Ries) was a student in one of the very earliest customerdevelopment classes at Berkley.
They’re deep into CustomerDevelopment ,” he said. Your Process Doesn’t Work. friend of mine asked me to chat with a startup he’d invested in. Thus, 6 months after graduation when I was contemplating leaving my job, the risks felt enormous.
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