2005 Demand Google SEM 
Both Sides of the Table
FEBRUARY 7, 2013
I first met Ethan in 2005. For Ethan it came down to two companies – BuildOnline or Google. ” I proclaimed to Ethan, “Google is at $400 / share. ” So Ethan went to work as a product manager at Google Video. When Ethan was considering leaving Google we talked about it.
Both Sides of the Table
MARCH 25, 2016
In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM. But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. Let me be very direct.
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