How to Decrease the Odds That Your Startup Fails
Both Sides of the Table
MARCH 25, 2016
Yet I can’t help thinking there are many predictable failures that come from a lack of basic planning. It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). Market Structure.
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