Remove 2006 Remove Competition Remove Mobile Remove Satisfaction
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

We spent time out in the marketplace talking with customers, looking at their solutions, comparing ourselves with our competition and then squirreling ourselves away in our offices designing our next set of features. This was 2006 and we were now working on our second company. The Outside In organization had a one-way flow.

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One Book Every Entrepreneur Should Own

Both Sides of the Table

But his phone rang and he ended up spending much of the dinner on his mobile phone dealing with a company issue. They gain satisfaction and status from knowing “stuff” and one-upping other men in sharing and debating facts. Men are generally chest beaters and competitive. How many of us haven’t been there?