Pour And Stir II – Managing Your Cost Per Customer
InfoChachkie
DECEMBER 2, 2009
Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, case study or whitepaper. However, Mr. Wanamaker’s name lives on, due to his once lauded quote, which has become an anachronism in today’s highly trackable advertising age. . _.
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