Remove beware-the-consultant
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. If Mr. Wanamaker had access to the Internet, his oft-repeated quote, would have never been uttered. Decreasing Your Customer Acquisition Costs.

Customer 164
article thumbnail

Roping in the Legal Eagles

InfoChachkie

Yet, despite his exceptional courtroom theatrics, you would be foolhardy to hire good old Johnnie to review your software cross-licensing agreement. As outlined in Beware the Consultant , be wary when selecting a professional services firm. If you haven’t already subscribed yet, subscribe now for.