2009 Acquisition Report Web 2.0 
SoCal CTO
OCTOBER 8, 2009
In many cases, I can break it down into: Customer Acquisition Cost – how will you reach prospects, how will you convert them and how much will it cost to convert them Customer Lifetime Value – how much will you make off of each converted customer This very simple model works for a surprising number of business models.
Frank Addante
MAY 20, 2007
► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Find a Simple Way to Tell a Complex Story (and ano. Zondigo, Inc.
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Frank Addante
DECEMBER 22, 2006
► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Find a Simple Way to Tell a Complex Story (and ano. Zondigo, Inc.
Frank Addante
NOVEMBER 16, 2006
► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Find a Simple Way to Tell a Complex Story (and ano. Zondigo, Inc.
Frank Addante
SEPTEMBER 25, 2006
► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Find a Simple Way to Tell a Complex Story (and ano. Zondigo, Inc.
Frank Addante
AUGUST 29, 2006
► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Find a Simple Way to Tell a Complex Story (and ano. Zondigo, Inc.
Frank Addante
AUGUST 2, 2006
► 2009 (3) ► May (1) A Tour of the Rubicon Project Headquarters ► April (1) "Pay it Forward" Event for Students & Aspiring Ent. ► March (1) Office 2.0: ► February (1) What do you do when a reporter you admire misrepre. Find a Simple Way to Tell a Complex Story (and ano. Zondigo, Inc.
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