How to Solve the Biggest Frustration Marketers Have With Social
Both Sides of the Table
JULY 16, 2013
And of course you could add up impressions by counting your the followers of everybody who had retweeted plus your own. It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Of course it’s valuable to know how many clicks you drive. End of story.
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