Digiday Mobile: The Future Of Mobile Media Live
Tech Zulu Event
MARCH 7, 2010
Moderator: Vince Thompson, Managing Partner, Middleshift LLC Speakers: Carrie Coffee, Mobile Sales Specialist, Mobile Advertising, Microsoft Evan Neufeld, VP Marketing, GROUNDTRUTH. The new app has translated into enhanced relationships with consumers and increased sales, but also bolstered the effectiveness of the overall marketing mix.
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