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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Marketing 233
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Trade Show Guerilla Marketing – Booth Babes With Beards

InfoChachkie

I always enjoy a great guerilla marketing story, such as TestFlight’s use of T-shirts and Tacos to gain Steve Jobs’ attention at Apple’s 2011 developers’ conference. Trade Show Guerilla Marketing Done Right . Be Closing, No Posing – The ultimate measure of effective marketing, especially at a startup, is revenue.

Marketing 209
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Top 120 Startup Posts for 2010

SoCal CTO

Some really great stuff in 2010 that aims to help startups around product, technology, business models, etc. Steve Blank , January 25, 2010 10 Tips for Adding Game Mechanics to a Non-Gaming Service - ReadWriteStart , September 21, 2010 Startups & VCs: Learn How to Design, Market, & Eat Your Own. -

Startup 378
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Top 57 Online Startups Meets Technology Meets Product Posts for November 2010

SoCal CTO

I continue to collect great content that is the intersection of startups, products, online and technology. So let’s be very specific: let’s assume your dream job is product manager at Google, working on the Analytics product. Clearly it'd be more accurate to say "sometime in Q1 2011." By doing the job.