Startup Sales Lessons From TLC’s “Say Yes To The Dress”
InfoChachkie
JANUARY 14, 2013
Selling the future can be effective, as long as it does not result in a prospect postponing their purchase, waiting for the promised features to be created and vetted by the market. The Say Yes team reduces the risk of an emotional meltdown by maintaining a lighthearted atmosphere and ensuring that the buying process is entertaining.
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