2012 Google Media Paid Search 
socalTECH
MARCH 10, 2017
Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. Once you get past Facebook, Google, Apple, Amazon, and maybe Yelp and Bing, you've counted for 90 percent of all interaction.
Both Sides of the Table
OCTOBER 8, 2014
So much so that if you read Ken Auletta’s wonderful book “ Googled ” you’ll see that Larry and Sergey had for years stated they would never do paid search results. The patents Overture held became known in small circles as Google’s ’361 problem as outlined here. Yes, Google won.
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