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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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How Chinese Startup Tradesparq Is Looking To Grow In SoCal

socalTECH

The crux of it is we help buyers user their network to verify suppliers, primarily in Asia and China, where we started. We''ve now reached critical mass in content, and in Asia we''re number three in the amount of information on products and suppliers online. Tell us about your backers? What is Tradesparq?

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Ten Tech Entrepreneurs Who Are Putting LA on the Map

SoCal Delicious

The top five tournaments for “StarCraft 2″ in the month of June 2012 had combined prize-pools of over $150,000. If you said 6 million (as of April 2012), you’d be close, because JustFab is growing by nearly to 500,000 members a month. In 2012, ShoeDazzle jumped from 3 to 13 million members. Follow PandoDaily: Search.

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Miigle Revisited | A SoCal Startup With a Global Mission

Tech Zulu Event

We first interviewed Luc in 2012, just as he was launching the prototype for Miigle. TZ: In our last interview you said that you were about 25% at capacity of your original vision for Miigle. A year and a half later and post-public launch, at what capacity do you think Miigle is today of your original vision?

SoCal 104
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com. October 5, 2012. 2012, compared with the same period in 2011.