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How Much Traction is Enough for Investors?

Startup Professionals Musings

Traction is evidence that your product or service has started that “hockey- stick” adoption rate which implies a large market, a valid business model, and sustainable growth. One customer is not traction, and beta tests with a thousand customers at no cost don’t count. Free and freemium products need a solid base.

Startup 106
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The Radical Evolution of Mobile Apps

Tech Zulu Event

The premise is simple: if you want to engage with your customers, go where they are and where you can matter. Apps largely depend on smartphones and since people check their phones by the minute, sleeps with the phone beside them, and just can’t live without them, your brand automatically occupies that special place in their customers’ lives.

Mobile 40