2013, Platform and SEM - Southern California Tech Central

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2013

Platform

SEM

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

Content is a “hits driven business” and therefore you can only invest in platforms not media. The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM.

SEM

SEM Content Platform Acquisition

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

socalTECH

AUGUST 16, 2013

We partnered with a big management platform, integrated in our back end, and scaled out our keywords exponentially. We grew our SEM and improved our ROI. We also weren''t leveraging social platforms, so we expanded our presence on sites like Facebook, Twitter, Pinterest, and Instagram.

Pricing

Pricing Sites Marketing SEM

The Most Misunderstood Facts About Building a Business on YouTube

How Luxury Link Is Growing Its Travel Marketplace, With Scott Morrow

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