article thumbnail

How To Make Money Like Facebook With Online Ads

Startup Professionals Musings

For the advertiser, this is the cost-per-click (CPC) model. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). Marty Zwilling First published on Entrepreneur.com on 7/1/2015. This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs.