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CPC Strategy Acquired By Elite SEM

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San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017.

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CPC Marketing Firm Bardon Advisors Acquired

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Los Angeles-based Bardon Advisors , a cost-per-click (CPC) search and affiliate marketing firm, has been acquired by New York-based MediaTrust. Financial terms of the acquisition were not disclosed. Tags: bardon advisors mediatrust merger acquisition cpcp advertising ecommerce.

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Nami Media Acquired By TV Broadcaster

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Financial terms of the investment and acquisition were not disclosed. Cory, who was previously an EVP at Overture; he also headed up Neven Vision at the time of its acquisition by Google, and also ran FreeConference.com. Nami Media is headed by Alex B. Nami Media was co-founded by Gary Mittman and Ethan Joffe.

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Hydra Acquired By Adknowledge

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Los Angeles-based Internet advertising firm Hydra , which operates a cost-per-acquisition affiliate advertising network, has been acquired by Adknowledge , Adknowledge said this morning. Financial terms of the acquisition were not disclosed. Tags: hydra adknowledge merger acquisition affiliate advertising. READ MORE>>.

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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Cost Per Vistor.

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How to Measure & Track Marketing

Jason Nazar

Customer Acquisition Cost / Cost Per Acquisition . The customer acquisition cost or cost per acquisition is the basic marketing cost to acquire a customer. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Paid Product Metrics. Cost Per Vistor.

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CampaignEQ's William Belk On Ads, Algorithms, and Attribution

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Companies need a way to roll up all that data, and understand their cost of customer acquisition in a detailed way. You can use it for anything, to do marketing attribution, for CPC, for social marketing, and internal campaigns and programs. That''s the problem we were seeing at Beachmint. It''s a problem for everyone.