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8 Key Rules for Starting a Business on a Shoestring

Startup Professionals Musings

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108
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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. billion in 2015 alone. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. According to emarketer.com , Facebook earns 65.5

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Don't Fall for These 6 Deadly Myths of Startups

Startup Professionals Musings

In today’s world of information overload, everyone relies on marketing and social media to find solutions to match their needs. Paradigm-shift solutions have no competition." The real competition to a new paradigm is the old paradigm. The real competition to a new paradigm is the old paradigm.

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Smartphone Location Tracking Apps Next Wave Is B2B

Startup Professionals Musings

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Broadcast sponsorships and advertising. See who checks into your competition. Track the competition.

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Location-Based Services in B2B Offer Better Return

Startup Professionals Musings

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. See who checks into your competition. Understand the competition.

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Location-Based Services are a Bonanza for Startups

Startup Professionals Musings

As outlined by Adam Holden-Bache recently on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. See who checks into your competition. Understand the competition. Lead generation.