Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Keep up with the competition.

Social Media 79

Social Media Media Marketing Platform 79

Startup Professionals Musings

JULY 20, 2020

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Customer 146

Customer Custom Marketing Startup 146

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. It's the source for keeping a pulse on the dynamic world of technology, reaching venture capitalists, angel investors, entrepreneurs, CEOs, social media. Thanks this week to our sponsors and advertisers, which include Clearstone. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

Berkonomics

NOVEMBER 9, 2017

Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? You’ll have less competition. Find a marketing or advertising outlet that is not saturated with other messages for nearly identical offerings. Why Is niche marketing important?

Marketing 266

Marketing Resource Advertising Social Media 266

Startup Professionals Musings

DECEMBER 29, 2021

These include recognized social media influencers, industry experts, and even early customers. Today’s generation of customers assign value to uniqueness, flexibility, and a perfect fit, so this is a competitive advantage you can highlight with credibility. Perception is better than reality.

Social Media 134

Social Media Case Study Customer Custom 134

Startup Professionals Musings

FEBRUARY 11, 2023

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Startup 118

Startup Satisfaction Customer Custom 118

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

MAY 16, 2020

New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Watch that patent provide a real barrier to competitive entry. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.

Satisfaction 174

Satisfaction Customer Custom Outsource 174

Startup Professionals Musings

DECEMBER 30, 2020

Intellectual property is required for a competitive edge. Start with a range of platforms, including social media, advertising, and a great website. As an angel investor myself, I’ve often heard the argument that your solution has no competition. Don’t under-estimate or ignore your competitors. Neither is good.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

Startup Professionals Musings

MARCH 25, 2023

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Understanding competitive early mover requirements. Long-term stability requires revenue growth and profit.

Organization 94

Organization Invest Customer Custom 94

Startup Professionals Musings

JUNE 21, 2020

It’s only been in the last decade or two, that social media companies, like Facebook and Twitter, have achieved market valuations in billions of dollars (unicorn status), while clearly sacrificing revenue to gain users. Understanding competitive early mover requirements. Long-term stability requires revenue growth and profit.

Organization 173

Organization Invest Customer Custom 173

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. I began our discussion by asking Tal about his use of social media to blunt Intuit’s threatening suggestion that Mint was participating in false advertising regarding the manner in which they were counting “users.”

Social Media 194

Social Media Media Tool Advertising 194

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. The smart ones were already working on new features, and able to counter competition quickly. Solicit complementary partnerships and alliances.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JULY 23, 2021

Yet every change can cause brand dilution or competition you don’t need. Pay close attention to social media and online feedback, and never respond defensively. Customers, more than advertising, make your brand image in the market. Evaluate the brand impact of proposed market moves.

Examples 170

Examples Customer Custom Social Media 170

Startup Professionals Musings

AUGUST 17, 2018

Scott, published a classic book that I recommend, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Social Media 55

Social Media SEM Startup Advertising 55

Startup Professionals Musings

JANUARY 24, 2020

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

APRIL 25, 2014

Scott, just published a new book that I like,” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T. How many of these lead generation techniques are funded in your business plan?

Startup 99

Startup Social Media SEM Advertising 99

socalTECH

DECEMBER 11, 2018

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. The majority of our time is now spent online. We're taking a different approach.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations sets you apart from the competition. Public relations builds third-party credibility.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. Public relations sets you apart from the competition. Public relations builds third-party credibility.

Organization 100

Organization Social Media Competition News 100

Startup Professionals Musings

FEBRUARY 1, 2019

Here are some key recommendations for building your branding plan: Find out who your customers are through social media. Now you can get direct contact and real insights by testing innovative messages through social media even before you rollout the product, and can tune both your message and the product.

Social Media 73

Social Media Customer Custom Mobile 73

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. We work with large brands that have a strong organic following on social media; and their question is: “Hey, Greg, why should I spend more money if I would have acquired those users anyway?” The key takeaway?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

AUGUST 6, 2016

Scott, published a book a while back that I like, ” The New Rules of Lead Generation ,” highlighting the changes wrought by the internet and social media. Social-media advertising. Display advertising. One of these experts, David T.

Customer 60

Customer Custom Marketing Social Media 60

Startup Professionals Musings

OCTOBER 3, 2012

But the low cost also means that your competition will also be there in force. Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Startup 96

Startup Social Media Content Paid Search 96

socalTECH

APRIL 14, 2010

Lolita Carrico: After I sold ModernMom last year to Demand Media and Richard Rosenblatt, which they merged into Brook Burke's company, BabooshBaby.com, I stayed with them through the transition. Is this competitive with Modern Mom? Lolita Carrico: I don't think it's competitive. Lolita Carrico: I think so.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Zulu Event

OCTOBER 6, 2016

Further, as the competition amongst web stores continues to increase, it’s becoming increasingly difficult to grab one’s parts of their desired market. Utilize Popular Social Media Platforms. Incorporate Advertising into your Marketing Strategy. Collect Email Lists.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

JULY 15, 2011

In the tongue-in-cheek recruiting effort--which it says is aimed at hiring the Most Interesting Engineers In The World --is a takeoff of the Dos Equis' beer advertisement campaign. Scopely is headed by Eytan Elbaz, one of the co-founders of Applied Semantics, the firm which eventually became Google AdSense. READ MORE>>.

Google 227

Google Advertising Competition Los Angeles 227

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. It’s your job as a leader to be the model high performer, quantify the team view with metrics, and expand awareness to the best outside competition and new tools.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Tech Zulu Event

SEPTEMBER 14, 2012

Personalized card-linked offers Edo has raised $15million, ready to set a new trend in the payments and advertising sector. Ed Braswell, CEO, edo says this is necessary as, “Payments and advertising are colliding; to stay competitive firms are searching for solutions to drive customer acquisition, loyalty and return on marketing investment.”.

Advertising 64

Advertising Media Networking Capital 64

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising. Building the prototype can be fun.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

NOVEMBER 12, 2013

But the low cost also means that your competition will also be there in force. Social media activities require professional effort and time, so beware the hidden costs. Engage your audience with social media. Social media is more than the “Big 4” of Facebook, YouTube, LinkedIn, and Twitter.

Social Media 93

Social Media Content Startup Web 93

socalTECH

MARCH 27, 2015

Tyler Francois: urRadio is an all new, social media app, which allows you to host your own Internet radio station. You also have a vast number of people in the social world, the YouTubers, the Viners, the podcasters, who have all made a living and career, and enjoy being a personality on social media.

Yahoo 100

Yahoo Social Media Content Media 100

Startup Professionals Musings

SEPTEMBER 3, 2013

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, still waiting to be found: Find strategic partnerships. Broadcast sponsorships and advertising. See who checks into your competition. Track the competition.

Competition 84

Competition Entertainment Advertising Social Media 84

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. Or did we spark your interested indirectly through a banner ad, which led them to social media, which led them to go into a dealership?

Social Media 235

Social Media Demand Activity Marketing 235