Both Sides of the Table

DECEMBER 11, 2022

And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. In those years I learned to properly build product, price products, sell products and serve customers.

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

socalTECH

JULY 10, 2019

We spoke with CEO and co-founder Spencer Price to learn more about the company. Spencer Price: Halla is the only software company to dynamically profile human tastes so we can help people make better choices. Spencer Price: That's a fair question. The customer is really struggling to regain their lost humanity.

Pricing 113

Pricing Startup North Hollywood Platform 113

Startup Professionals Musings

APRIL 20, 2015

Proof of any business model starts with a finished product or solution, sold to a new customer for full price, with high satisfaction for the value received. Decide early where and when money will come from, set some milestones and metrics, and work to a plan, or be caught short. Start selling it before you build it.

Startup 107

Startup Sales Customer Custom 107

Startup Professionals Musings

SEPTEMBER 28, 2015

Instead, find and quantify the specific demographics of the subset that your solution best fits, and target all your features and messaging to those customers. A near-term customer value proposition. In all cases, you need customer support, formal processes and training in place. Product distribution or service delivery.

Pricing 100

Pricing Technical Review Entrepreneur Startup 100

Startup Professionals Musings

NOVEMBER 14, 2015

Every entrepreneur is quick to tell friends and potential investors about his or her vision of changing the world, about all the customers who have expressed an interest, and about all the other investors who are lining up to get a piece of the action. Is your customer-acquisition rate accelerating? Margins should be increasing.

Acquisition 100

Acquisition Entrepreneur Customer Custom 100

Startup Professionals Musings

AUGUST 7, 2015

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In every case, the relevant pitch needs to start by highlighting a real customer problem, then outlining a new solution, with all the features and disruptive technology.

Product 103

Product Slides Customer Custom 103

Startup Professionals Musings

OCTOBER 2, 2015

Smart entrepreneurs have metrics for assessing their progress against milestones and regularly communicate new insights to the team. Don’t allow your startup to “fail by success,” meaning too many orders delivered and inventory required for big customers, before their long payment cycle kicks in. Update your plan at least once a month.

Startup 105

Startup Entrepreneur Marketing Satisfaction 105