Startup Professionals Musings

NOVEMBER 14, 2016

These are the endless stream of email, phone calls, and daily crises which prevent really important accomplishments, like closing customers. Start each day with the highest priority task you need done that day, and leave the emails and phone calls till the end of the day, if you have time. Rest makes you more productive.

Tips 100

Tips Activity Startup Product 100

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. This gives rise to the personalization and customization that we all want. Analytics will soon drive nearly all business decisions for any company that wants to remain relevant to its customers. Data enable: use metrics and measurements. Big data:” learning from the flood.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JULY 29, 2016

Some make big mistakes, such as Webvan expanding too fast with a huge infrastructure, and Pets.com , trying to grow the business with a negative margin, under the mistaken assumption that winning customers is more important than making a profit. Actively listen to customer feedback, and don’t be a one-trick pony.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

JUNE 15, 2016

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Remember that what’s engaging and relevant depends on your target customer needs, not solution features. Encourage ongoing social media customer conversations. Marty Zwilling First published on Forbes on 06/08/2016.

Marketing 58

Marketing Startup Social Media Newsletter 58

Both Sides of the Table

MARCH 25, 2016

After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). The metrics were good but we wondered how much better they would be when we expanded our product. Efficiency?

Startup 150

Startup Marketing Study SEO 150