Remove 2016 Remove Framework Remove Metrics
article thumbnail

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

They randomly churn for hours a day on a couple of their favorite social media platforms, with little thought given to goals, objectives, or metrics; and ultimately give up and fall back to traditional marketing approaches. Create an action plan with metrics. You spend the months influencing the influencers.

article thumbnail

How To Make Digital Marketing Excel For Your Startup

Startup Professionals Musings

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. He offers a framework I like with lots of practical guidance on how to evaluate possibilities, overcome obstacles, and generate measurable results: Identify alternatives that make sense for your business.