LATechDigest

OCTOBER 26, 2016

— LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. LA Tech has arrived.

Snapchat 40

Snapchat Lootcrate Riot Games Downey 40

Startup Professionals Musings

DECEMBER 23, 2016

Define and use market metrics to tune your plan. You need metrics to spot these changes, and regular new initiatives to test new and old alternatives. Marty Zwilling First published on Inc.com on 12/06/2016. Initiate new strategic partnerships and investigate acquisitions versus in-house changes.

Social Media 67

Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Accelerate: speed is life in this new world.

Startup 55

Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

APRIL 6, 2014

zettabytes by the year 2016. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. In a recent study by networking giant Cisco , the world’s yearly mobile data traffic grew 81% in 2013 and will reach 1.3

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

JULY 29, 2016

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Manual processes and people are always the most expensive to scale, so every process needs metrics to determine when automation is appropriate. Marty Zwilling First published on Forbes on 07/22/2016.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

Startup Professionals Musings

JULY 22, 2016

You need to quantify measurable criteria for success, using business metrics. Effective progress requires a detailed project plan, milestones, resource assignments, metrics, and status meetings on a regular schedule. Marty Zwilling First published on Forbes on 07/15/2016. It takes the right people to make a breakthrough happen.

Startup 56

Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

JANUARY 2, 2017

Establish metrics to assure solution and prevent recurrence. Define the required metrics, including a check for side effects and follow-on problems. Marty Zwilling First published on Inc.com on 12/16/2016. Assignments should be documented and communicated, rather than assumed. You and your business need both to win.

Metrics 58

Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

DECEMBER 12, 2016

Provide the mentor with your relevant business metrics and data, if possible, before each meeting, to allow them to do prior homework as required. Marty Zwilling First published on Inc.com on 11/24/2016. Prepare and plan to lead each mentor session for best productivity. Don’t expect the mentor to know and drive your business.

Mentor 95

Mentor Coach Metrics Entrepreneur 95

Startup Professionals Musings

DECEMBER 30, 2016

You need metrics to show dominant penetration of the relevant customer demographic, added value over existing media, and real customer testimonials of value. Marty Zwilling First published on Inc.com on 12/13/2016. Local businesses expect proof of value, not promises. You need local partners and relationships for credibility.

Advertising 63

Advertising Content Social Media Satisfaction 63

Startup Professionals Musings

MARCH 25, 2016

I’m talking about highly targeted efforts on specific demographics with pre-defined metrics, not the “spray and pray” -- spray your message broadly and hope it sticks somewhere -- approach. Marty Zwilling First published on Entrepreneur.com on 03/16/2016. Test drive marketing programs outside of your comfort zone.

Customer 55

Customer Custom Marketing Social Media 55

Startup Professionals Musings

JANUARY 25, 2016

It must be written down, with measurable team objectives, validated by metrics and compared against competition. Marty Zwilling First published on Entrepreneur.com on 01/14/2016. A mission of superior customer service is more than words in the board room or words in front of customers.

Customer 55

Customer Custom Startup Coach 55

Startup Professionals Musings

AUGUST 19, 2016

As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily. Marty Zwilling First published on Forbes on 08/13/2016. At the startup entry level, most entrepreneurs find little need for Profit and Loss statements and Income statements – they know all the key transactions.

Startup 57

Startup Training Entrepreneur Customer 57

Startup Professionals Musings

JULY 13, 2016

Metrics and observations while running the existing business become the primary basis for future projections. Marty Zwilling First published on Forbes on 07/06/2016. The future is extrapolated from internal data analysis. This data reinforces what they already know and believe, so a divergent path rarely looks attractive.

Entrepreneur 57

Entrepreneur Startup Statistics IBM 57

Startup Professionals Musings

MARCH 7, 2016

Set business goals and milestones, and use metrics to track performance. Marty Zwilling First published on Entrepreneur.com on 02/26/2016. If every plan adjustment is a reaction to a crisis, you won’t take corrective action quickly enough and will never find new opportunities. Enable team members to run the business as their own.

Ideas 59

Ideas Technical Review Google Startup 59

Startup Professionals Musings

AUGUST 12, 2016

Implement metrics and set objectives for every organization. Marty Zwilling First published on Forbes on 08/05/2016. Now the experiments are over, and high productivity is the objective. Creativity and innovation are applied to increasing output and lowering costs rather than solution design and building a viable business model.

Entrepreneur 55

Entrepreneur Training Organization Examples 55

Startup Professionals Musings

JANUARY 30, 2016

Sets realistic goals with milestones and metrics to gauge progress. Marty Zwilling First published on Entrepreneur.com on 01/20/2016. Everyone knows of a dreamer who can display passion but doesn’t have the mindset of discipline and skill building to traverse the long journey from idea to business success.

Startup 58

Startup Satisfaction Entrepreneur Customer 58

Startup Professionals Musings

AUGUST 8, 2016

The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness. Marty Zwilling First published on Forbes on 08/02/2016. With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Startup Professionals Musings

MAY 9, 2016

The smart ones in this category know when it’s time to bring in an outside more experienced CEO, or step aside voluntarily when investors start demanding new management disciplines and metrics. Marty Zwilling First published on Entrepreneur.com on 04/29/2016. This life is too short to go to work every day unhappy and struggling.

Social Network 59

Social Network Startup Demand Entrepreneur 59

socalTECH

JANUARY 30, 2017

Jay Goss: I got involved around April of 2016, as the company was putting the final pieces together on the app. Those were stepping stones to get the story into place, with metrics and proof points and unit economics, so we could take it to more sophisticated investors, which we'll do in 90-120 days and knock their socks off.

Startup 100

Startup Social Network Southern California Mobile 100

Xconomy

SEPTEMBER 23, 2016

The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making. MediaScience has mainly worked for companies such as Disney and ESPN, but this year it’s been inviting its panelists to watch videos of Clinton and Trump, the Austin American-Statesman reported.

Technical Review 40

Technical Review News Social Media Startup 40

Both Sides of the Table

MARCH 25, 2016

The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005.

Startup 150

Startup Marketing Study SEO 150

Startup Professionals Musings

NOVEMBER 14, 2016

Define clear goals and metrics for your productivity. Marty Zwilling First published on Inc.com on 10/31/2016. Productivity is perceived results per unit of time, and is not related to actual hours spent working, or working intensity. Startups require focus, so you need to say ‘no’ to many things, in order to do important things well.

Tips 100

Tips Activity Startup Product 100

Startup Professionals Musings

JUNE 15, 2016

Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. Marty Zwilling First published on Forbes on 06/08/2016. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Firing randomly to see what sticks doesn’t work.

Marketing 58

Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

SEPTEMBER 19, 2016

Define and use metrics to measure your progress. Marty Zwilling First published on Forbes on 09/13/2016. Lack of focus only confuses customers and dilutes your scarce time and resources. Practice the Pareto Principle, where 80 percent of results come from 20 percent of the tasks you see.

Social Network 94

Social Network Startup Ideas Entrepreneur 94